Influencer Campaign Brief

Campaign

• Brand: [Brand Name]
• Campaign name: [Campaign Name]
• Primary goal: [Awareness / traffic / sales / app installs / waitlist]
• Product or offer: [Product, feature, launch, or promo]
• Target audience: [Who this content should reach]
• Campaign owner: [Name, email, Slack/phone]

Why this creator

• Creator: [Creator Name / Channel]
• Audience fit: [Why their audience matches the campaign]
• Content fit: [Why this format works for their style]
• Reference content: [Links to relevant posts or videos]

Key message

• Main takeaway: [One sentence the audience should remember]
• Supporting points:
  • [Point 1]
  • [Point 2]
  • [Point 3]
• Required language: [Claims, disclaimers, offer details]
• Do not say: [Unsupported claims, competitor mentions, restricted language]

Deliverables

• Deliverable 1: [Format, length, platform, placement]
• Deliverable 2: [Format, length, platform, placement]
• Usage rights: [Organic only / paid usage / whitelisting / duration]
• Exclusivity: [Category, competitors, dates]

Timeline

• Brief sent: [Date]
• Concept due: [Date]
• Draft due: [Date]
• Feedback due: [Date]
• Publish window: [Date or range]
• Reporting due: [Date]

Assets and links

• Landing page: [URL]
• Tracking link: [URL]
• Discount code: [Code]
• Product access: [Login, trial, sample shipment]
• Brand assets: [Folder URL]

Content requirements

• Disclosure: [Example: Use #ad and verbal disclosure in first 30 seconds]
• CTA: [Exact CTA]
• Visual requirements: [Product shots, screen recording, logo use]
• Approval process: [Who reviews, how many rounds, turnaround]

Reporting

• Metrics required: [Views, watch time, clicks, conversions, comments, saves]
• Screenshot requirements: [Platform analytics screenshots]
• Payment trigger: [On publish / after report / invoice terms]

<aside>

Level up your YouTube sponsorships👇

https://sponsorship.so/

</aside>