Creator Brief Review

Campaign fit

• Brand: [Brand Name]
• Product: [Product or offer]
• Does this fit my audience? [Yes / No / Notes]
• Content angle I can make authentically: [Angle]

Open questions for the brand

• What is the single most important audience action?
• Are there claims I must avoid?
• Are there competitor or category exclusivity rules?
• Can I adapt talking points to my normal voice?
• What happens if product access, shipping, or approvals are delayed?

Deliverables I am agreeing to

• Platform: [YouTube / TikTok / Instagram / Twitch / LinkedIn / X]
• Format: [Integration / dedicated video / Reel / Short / livestream]
• Length or placement: [Required length or placement]
• Draft requirement: [Concept only / rough cut / final draft]
• Revision rounds: [Number]

Rights and usage

• Can the brand repost organically? [Yes / No / Dates]
• Can the brand use content in paid ads? [Yes / No / Dates]
• Is whitelisting included? [Yes / No]
• Exclusivity window: [Dates and category]

Tracking and disclosure

• Tracking link: [URL]
• Discount code: [Code]
• Required disclosure: [Disclosure language]
• Reporting required: [Metrics and screenshots]

Creator notes

• Creative boundary: [What I will not say or show]
• Production dependency: [Product sample, access, files]
• Final fee: [Amount]
• Payment terms: [Deposit, net terms, invoice date]
• Kill fee or cancellation terms: [Terms]

<aside>

Level up your YouTube sponsorships👇

https://sponsorship.so/

</aside>