Creator Sponsorship Plan

1. Sponsorship goals

• Revenue target: [Monthly or quarterly target]
• Ideal sponsors: [Categories and example brands]
• Content boundaries: [Products or claims I will not promote]
• Audience promise: [What I protect for my audience]

2. Inventory

• Available content formats: [Integrations, dedicated videos, Shorts, newsletter, livestreams]
• Monthly sponsor slots: [Number]
• Best-performing topics: [Topics]
• Seasonal opportunities: [Launches, events, buying seasons]

3. Audience proof

• Platform: [Platform]
• Audience size: [Subscribers / followers]
• Average views or impressions: [Metric]
• Audience description: [Who watches]
• Strongest proof links: [Links]

4. Package strategy

• Starter package: [Deliverables and price]
• Core package: [Deliverables and price]
• Premium package: [Deliverables and price]
• Add-ons: [Usage rights, whitelisting, extra posts, newsletter]

5. Prospecting list

• Brand category: [Category]
• Target brands: [Names]
• Contact source: [Website, LinkedIn, Sponsorship.so, agency]
• Priority: [High / medium / low]

6. Outreach workflow

• Pitch email: [Template link]
• Follow-up 1: [Timing]
• Follow-up 2: [Timing]
• Proposal trigger: [When I send a proposal]
• Contract trigger: [When pricing is accepted]

7. Production workflow

• Brief review process: [Checklist]
• Approval policy: [What sponsors can review]
• Draft dates: [Timeline]
• Publishing rules: [Disclosure, pinned links, tracking]

8. Reporting and renewals

• Report sent: [Days after publish]
• Metrics included: [Views, clicks, comments, saves, conversions]
• Renewal ask: [Next campaign idea]
• Sponsor notes: [What worked, what to improve]

<aside>

Level up your YouTube sponsorships👇

https://sponsorship.so/

</aside>