Sponsorship Proposal

Prepared for: [Client / Brand / Stakeholder] Prepared by: [Your Name / Agency] Date: [Date]

1. Campaign opportunity

[One paragraph describing the campaign, product, launch, or audience moment.]

2. Recommended creators

• Creator 1: [Name, platform, audience fit, average views]
• Creator 2: [Name, platform, audience fit, average views]
• Creator 3: [Name, platform, audience fit, average views]

Why these creators

• Audience overlap: [Audience segment]
• Content fit: [Formats that match the product]
• Sponsor precedent: [Relevant prior sponsors or competitor examples]

3. Campaign concept

• Core idea: [The content angle]
• Viewer problem: [What the audience cares about]
• Brand role: [How the product naturally appears]
• CTA: [Trial, signup, purchase, waitlist, demo]

4. Deliverables

• [Number] x [Platform] integrations
• [Number] x [Short-form clips]
• [Number] x usage rights or paid amplification assets
• Optional add-ons: [Newsletter, pinned comment, livestream, community post]

5. Budget

• Creator fees: [Amount]
• Agency or management fee: [Amount]
• Production or product costs: [Amount]
• Paid amplification: [Amount]
• Total recommended budget: [Amount]

6. Timeline

• Creator outreach: [Date range]
• Contracting: [Date range]
• Content production: [Date range]
• Approval window: [Date range]
• Publish window: [Date range]
• Reporting: [Date]

7. Expected outcomes

• Estimated reach: [Range]
• Estimated clicks: [Range]
• Success metrics: [Views, CPA, signups, sales, brand lift]
• Reporting format: [Dashboard, spreadsheet, recap deck]

8. Next steps

• Approve proposed budget and creator list.
• Confirm product messaging and exclusions.
• Start outreach and hold creator calendars.